we are
"APES as in Advance Precision Enhanced Sound"
MISSION & STORY
Empowering Audio Excellence : APES
At APES, we’re driven by an unrelenting passion to revolutionize the audio landscape in India. Our mission is to craft innovative, high-quality sound solutions that seamlessly integrate into everyday life. With a focus on design, durability, and affordability, we’re committed to empowering Indians with exceptional audio experiences.
Join the APES Movement
Embark on a sonic journey with us, where innovation meets passion, and sound knows no bounds.
OUR VISION & MISSION
Revolutionize Indian Audio with Innovative, High-Quality Sound Solutions that Empower Everyday Life.
At APES, we’re driven by an unrelenting passion to craft exceptional audio experiences. Our focus is on design, durability, and affordability, ensuring our products exceed expectations.
“Innovate. Elevate. Amplify.”
OUR STORY
Our story began with a simple yet bold vision: to make premium audio accessible to all. Our team of experts combines cutting-edge technology with user-centric design, ensuring our products exceed expectations. From the rhythmic beats of our TWS earbuds to the immersive resonance of our speakers, every APES product is engineered to deliver crystal-clear sound, effortless connectivity, and style.
“Tune into Freedom, Tune into APES”
Innovate
Craft
Experience
The I.C.E Philosophy
Dreaming coupled with proper execution can help you achieve anything you desire.
Our Core Values
INTEGRITY
Honesty and ethical behavior are fundamental to building trust within and outside the organization.
CUSTOMER FOCUS
Prioritizing the needs and satisfaction of customers ensures long-term success and sustainability.
RESPECT
In our corporate ethos, commitment is the bedrock upon which our success is built. It signifies our unwavering dedication to our mission, vision, and values.
TRANSPARENCY
Open communication and transparency in decision-making build trust among employees, customers, and other stakeholders.
INNOVATION
The ability to embrace change and navigate uncertainty is essential for organizations to thrive in dynamic markets.
EXCELLENCE
Striving for high-quality performance and continuous improvement is a key driver of success in corporate environments.

Subrata Ghosh
Co-FOUNDER
& COO

Ravi Agarwal
CO-FOUNDER
& INVESTOR

Akash Kumar
Vice President,
Innovation

Huanfang Li
Co-FOUNDER & Creative Director
